Jacob Farmer is the founder and chief evangelist for Starfish. He is storage industry veteran with over 30 years' experience with backups, archives, and large file systems. Jacob came up with the vision for Starfish as his clients kept showing him the software that they developed internally on the premise that commercial data management solutions failed to meet their scale or the nuances of their use cases. Jacob observed that most of these organizations were more or less writing the same software, and thus he determined that there was an opportunity to create a middleware product upon which custom storage management applications could easily be built.
Back in 2010 Jacob hired a team to prototype the ultimate storage management application for research computing. After gathering feedback from dozens of research computing specialists, Jacob founded Starfish Storage in late 2013.